Route Rationale
The Thompson Okanagan area possesses beautiful scenery and has a strong potential for agritourism and local products. Therefore, our tour is mainly focused on visiting different types of farms and natural scenery. Since our target market are the Authentic Experiencers and Cultural Explorers, we designed a driving tour that includes four farms and a provincial park that provides natural scenery, local products and experiences.
Target Market
Our target markets are the Authentic Experiencers and Cultural Explorers in the Explorer Quotient. These people loves nature, focuses on pursuing experiences; adores local foods and tend to spend a lot of time outdoors in nature. The demographic of our target market is: age 35-55 and mainly 55+; higher education level; retired and usually without children. This is a small market section but our tour can provide them with the best niche experiences. The Geographic location of the market would be BC and Alberta.
Link to route map for group three.
Route Point 1
Sunset Valley Farm
Route Point 2
Davison Orchards Country Village
Route Point 3
Kangaroo Creek Farm
Route Point 4
Bear Creek Provincial Park
Route Point 5
Okanagan Lavender & Herb Farm